Read below to see which tips and strategies worked best for the Buffer Facebook page.
There are tons of strategies out there, and you can find one that works for your page.
First things first, if I wanted to know which Facebook strategies might move the needle, I needed to see where the needle was at the beginning. I had to have a baseline of how our Buffer Facebook page was performing so I could compare how well each of the tests worked.
Here’s a look at the past 90 days of data on Buffer’s Facebook page.
- Average post reach – 652
- Average post clicks – 49
- Average post comments – 1.3
- Average post reshares – 1.6
- Average post likes – 4.5
I was excited to improve these numbers and to put into practice much of the great advice out there on how to share to Facebook. Here is a list of the techniques I tried.
- Post to Facebook at non-peak times
- Post more frequently to Facebook – six times per day
- Post less frequently to Facebook – once per day
- Ask questions in the updates
- Change the style of the update
- Post only link updates
- Post different types of images with the links
Below are the results from the tests. You’ll notice that for each test I’m including the average and the median stats because on occasion the average might have been skewed a bit by a single outlier (a post that got seen by 3,500 people, for instance).
Also, our social media strategy focuses a lot on clicks and reach, so those two stats will be highlighted the most.
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