Toshiba and Microsoft Announce Plans to Form Advanced Interactivity Consortium

Toshiba Corp. and Microsoft Corp. today announced plans to form the Advanced Interactivity Consortium (AIC), an open forum aimed at the promotion of superior interactivity for a wide range of next-generation consumer devices, digital content and distribution scenarios. The newly formed organizations mission is to maximize consumer satisfaction worldwide by accelerating industrywide adoption of advanced interactivity and interoperability across a broad array of HD DVD products.

In addition to its crystal-clear picture quality and sound, HD DVD, the next generation of DVD, approved by the DVD Forum, is the first platform to include advanced interactivity as a basic feature in high-definition movies and players, substantially expanding the possibilities of high-definition home entertainment.

The new organization will also focus attention on ways to bring these advanced scenarios to other services and platforms, including digital downloads to DVD players, PCs, TVs, cell phones, portable media players and game consoles.


Source : Microsoft PressPass

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